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The Problem with Product Feeds: 3 things retailers should watch out for
Product feeds are an essential part of ecommerce. They help distribute your products all across the web to many different customer touch points including search engines, price comparators and affiliate...
View ArticleTop 5 ecommerce trends to watch in 2015
Omnichannel Cross-platform integration is now the norm rather than the advantage for retailers. Consumers’ use of multiple platforms to browse and purchase will prove a unique challenge for retailers...
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What is performance marketing?
Performance Marketing (PM) is a term that’s often mentioned in the ecommerce world; however, finding clear, unambiguous and unbiased information about what it is, how it’s done and how to make money...
View Article6 ways product feeds can improve your business
In my previous post I wrote about the problems with product feeds and what retailers should look out for once their feeds are live. But, of course, there are also loads of positive aspects of feeds,...
View Article2015 Trend Watch: Image Search
‘Omnichannel’ is one of those frequently mentioned trends that will really start to pick up in 2015. We know that omnichannel marketing will help to massively improve the customer journey and help...
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Bright North's Chief Data Scientist is named as one of data-driven...
Last night DataIQ hosted a celebration of some of the most influential people in data-driven marketing, one of whom is Bright North's Co-Founder and Chief Data Scientist Rob Hick. Rob started Bright...
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Bright North shortlisted for Performance Marketing Award
Bright North has been shortlisted for Best New Entrant at the Performance Marketing Awards 2015. The winner will be announced at the awards ceremony on 28 April, based on their ability to meet strict...
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All feeds aren’t created equal: top tips for the travel industry
At Bright North, we're developing significant expertise in working with product feeds in travel. We've identified some common areas of concern and some best practices that apply more strongly in travel...
View ArticleHow can retailers take advantage of the latest innovations in ecommerce...
Retailers know the complexities of running a retail business in today’s technology-led world. Keeping up with omnichannel, providing a quality brand experience and utilising campaign data are just a...
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Ad targeting: are retailers missing a trick?
Have you ever been shown a display ad online of a product that you’ve already purchased? Annoying, right? I spoke with someone recently who had bought a shed online and was then followed around the...
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Startups Top 100 recognises Bright North as pioneer of ecommerce technology
Startups.co.uk unveils the Startups 100 2015 – the sixth index of Britain’s most innovative, fast growing and high potential new companies launched in the last three years 12 MAY 2015 -- London, United...
View ArticleWhat are the biggest challenges faced by eCommerce Directors?
We recently attended the Retail and eCommerce Directors Forum held by Richmond Events, and met with 20 major brands from the retail, travel and media sectors to discuss product feeds. We were struck by...
View ArticleThe Future of Retail: How is technology changing the consumer shopping...
Rapid developments in technology are dramatically changing the retail landscape. There’s no longer a distinction between the online and offline shopping experience, at least from the consumer’s...
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Father's Day PLAs: Getting the most out of Google Shopping
In order to get the most from Google Shopping it’s important to make sure the product data feed that Google Shopping receives is accurate, up to date and has important additional information such as...
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Google mobile search updates: what etailers need to know
Google has unveiled a new set of features across mobile search that streamlines the user purchasing journey and promises a host of new opportunities for online retailers. In a move announced yesterday,...
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